We include it with your SEO package — and at no additional cost. A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content. This audit also checks your website for social sharing buttons, which can encourage users to share your site. A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team.
Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry. This report provides information about pages Google hasn’t indexed. That’s why we recommend compressing your images with a tool like Kraken. But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions.
Make sure your website is mobile-friendly
SEO audit tools are suites of tools that identify technical, UX, and content issues on your site. The best tools tell you where you’re at and offer actionable strategies for improving. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these. Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue. It can analyze your site’s backlink profile and BHS Links troubleshoot its indexing issues.
The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that might not have internal links pointing to them. These are really great for helping search engines find new pages to crawl. If your site uses WordPress, you can use a plugin to generate your sitemap.
It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one. Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that.
- I’m glad that you mentioned those five tools which could be beneficial for people like me to do a proper SEO audit.
- These standards encompass protocols, languages, and guidelines that govern various aspects of web development, including HTML, CSS, XML, and more.
- If you have a bigger site, it is always best to increase the crawl speed before you start.
- You can also invest in page speed services from a digital marketing company like WebFX.
- Even after getting those basics right, link building should never be random or reactive.
In the real world, once you fix the big things you’re going to get into diminishing returns on your time. The Seobility content report covers more than just the aspects mentioned above. Generally you shouldn’t try and target the same keyword on multiple pages. In the past, too much duplicate/common content would see your whole site slammed.
Internal Linking Structure
This user-friendly feature reduces frustration and enhances the browsing experience. There are cases when you don’t need to crawl the entire website but rather check specific sections or campaigns. In fact, skipping regular checkups can totally mess up your website. OnCrawl also offers analysis of third-party datasets, which can give you a more triangulated view of what success looks like for your domain. Open the SEO toolbox to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension.
This crucial part involves checking if Google can crawl and index your pages. For example, suppose a site is penalized by Google because of thin content. In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards.
An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement.